Platforms Dial Back The Slop; Bullying The Media
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
In today’s newsletter: Performance Max has many imitators, but Google’s still ahead of the pack; France’s competition authority fines Google for using news content to train its Bard AI model without their knowledge of consent; and Apollo Global Management offers to acquire Paramount Global for $11 billion.
Tagged in:- Advantage+ Shopping
- Amazon Performance+
- Apollo Global Management
- apple
- CBS
- Channel Factory
- Commerce Max
- comscore
- criteo
- DeepMind
- Digital Markets Act
- Glassdoor
- Google Bard
- Inflection
- Karén Simonyan
- Kartik Mehta
- Margrethe Vestager
- Meta
- microsoft
- Microsoft Advertising
- Microsoft AI
- MRC
- Mustafa Suleyman
- National Amusements
- new york times
- Nickelodeon
- nielsen
- OpenAI
- Paramount
- Paramount Global
- Performance Max
- Perplexity
- Skydance Media
- Smart Performance Campaigns
- TikTok
- Warner Bros Discovery
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How Atlanta’s Tourism Bureau Targeted Fans Of Black Culture
Orange142 focused on reaching people with an interest in the Black community in its recent campaign for ATL Unguided, Atlanta’s Black travel guide from the Atlanta Convention & Visitors Bureau.
Tagged in:- Atlanta Caribbean Festival
- Atlanta Convention & Visitors Bureau
- Battle of the Bands
- Bayard Rustin
- Black History Month
- Brenton Maddox
- CBS
- Charleston’s International African American Museum
- Colossus SSP
- comscore
- contextual ad targeting
- Direct Digital Holdings
- Discover Atlanta
- doubleverify
- Ebony
- epsilon
- Essence
- Jet
- juneteenth
- native ad units
- Obamas
- Orange142
- Sheretha Bell
- USDM Digital
- youtube
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A Marketer’s Guide To Generative AI Startups
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
Tagged in:- "Thank You For Not Answering"
- “Everything Everywhere all at Once”
- accenture
- adobe
- AdsWizz
- Aflorithmic
- amazon
- Anastasis Germanidis
- Andrew Frank
- Anthropic
- Arushi Jain
- AudioGO
- AudioStack
- Barbie
- Bard
- Blend AI
- Bria.ai
- Brian Brown
- Bulgari
- CBS
- ChatGPT
- Claid.ai
- Clipdrop
- Code and Theory
- Cohere
- Conversation.ai
- Copy.ai
- Creatopy
- Daiso
- Dave DiCamillo
- Demandwell
- dentsu
- ElevenLabs
- Faire
- featured
- Freepik
- Gartner
- Gemini
- Gen-1
- Gen-2
- generative AI startups
- Getty Images
- google analytics
- google cloud
- Google Imagen3
- Google PaLM2
- GPT-4
- havas
- Hennessy
- Hikari Senju
- HuggingFace
- iHeartMedia
- ipg
- Japan Airlines
- Jarvis
- Jasper AI
- large language model
- Lauren Sudworth
- LG Electronics
- lionsgate
- LLM
- marketers guide
- Meghan Keaney Anderson
- microsoft
- Mistral
- Mod Op
- Mountain Dew
- Movable Ink
- Munch
- netflix
- New Balance
- Omneky
- omnicom
- OpenAI
- Oren Kandel
- Pencil
- Persado
- Photoroom
- Phrasee
- porsche
- publicis
- Publicis Groupe
- razorfish
- Rembrand
- Remove.bg
- Runway
- Saleen Automotive
- shutterstock
- SiriusxM
- SoftBank
- Sony Music
- Stability AI
- Stability SDXL1.0
- Stable Diffusion
- Stagwell
- Synthesia
- TensorTour
- Tessa Burg
- The Brandtech Group
- Timo Kunz
- Typeface
- Warner Bros.
- Wayfair
- Wieden+Kennedy
- Will Hanschell
- WPP
- Zomato
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Comic: Don't Cross The Streams
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]
Tagged in:- AI Act
- Apple’s required privacy manifest
- brand safety
- brian wieser
- CBS
- Charter Communications
- Disney
- FBI True
- G/O Media
- Halo
- hulu
- Jezebel
- magid
- mike bloxham
- MMPs
- Only Murders in the Building
- Paramount
- Paramount with Showtime
- Paste Magazine
- Seal Team
- Splinter
- Star Trek: Discovery
- TikTok
- TikTok Shop
- Tokopedia
- Wolf Back
- X
- youtube
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AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?
Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.
Tagged in:- ad server
- Aditude
- alternative IDs
- amazon
- Amazon transparent ad marketplace
- CBS
- client-side header bidding
- CTV
- Dennis Colón
- DOOH
- DSP
- featured
- Freestar
- Google open bidding
- header bidding
- Heather Carver
- in-app ads
- index exchange
- Jared Siegal
- Jiffy.ai
- LiveRamp
- Magnite
- Matthew Whaley
- openRTB
- Patrick McCann
- prebid
- Prebid server
- prebid.js
- RampID
- Raptive
- server-side header bidding
- SpringServe
- SSP
- sustainability
- third-party cookies
- UID2
- Xandr
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Women-Led Gaming Agency Skip4 Launches To Grab More Media Budgets For Video Games
Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets.
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OPINION: On TV & VideoYouTube Now Competes With Networks. So Networks Should Cut YouTube
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.
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Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it streamed its first live NFL game only carried on Amazon Prime, not a TV network. And, of course, Amazon is already feuding with Nielsen. There’s […]