contextual ad targeting Archives | AdExchanger https://www.adexchanger.com/tag/contextual-ad-targeting/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png contextual ad targeting Archives | AdExchanger https://www.adexchanger.com/tag/contextual-ad-targeting/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs https://www.adexchanger.com/marketers/openxs-curation-tool-improves-buy-side-control-but-it-doesnt-want-to-replace-dsps/ Wed, 16 Jul 2025 14:00:58 +0000 https://www.adexchanger.com/?p=438907 OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

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]]> 438907 Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media https://www.adexchanger.com/publishers/sounder-is-using-ai-to-decode-the-contextual-nuances-of-spanish-language-media/ Wed, 02 Jul 2025 13:00:28 +0000 https://www.adexchanger.com/?p=438063 When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […]

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]]> 438063 How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai https://www.adexchanger.com/content-studio/how-advertisers-are-unlocking-full-funnel-growth-with-amazon-ads-agentic-ai-michelle-urwin-skai/ Tue, 01 Jul 2025 16:21:07 +0000 https://www.adexchanger.com/?p=437957 Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. […]

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]]> 437957 Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet) https://www.adexchanger.com/ai/nexstar-media-is-all-in-on-agentic-ai-but-human-ad-sellers-shouldnt-worry-yet/ Thu, 19 Jun 2025 12:00:28 +0000 https://www.adexchanger.com/?p=437314 Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Agentforce for Media, Salesforce’s agentic AI offering for media and entertainment companies. Nexstar is the first to admit that today’s media landscape is overly fragmented […]

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]]> 437314 BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business https://www.adexchanger.com/publishers/buzzfeed-still-sees-ai-as-the-savior-of-its-slumping-ad-business/ Tue, 14 May 2024 01:45:43 +0000 https://www.adexchanger.com/?p=403603 BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]

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]]> 403603 COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business https://www.adexchanger.com/platforms/coo-jen-wong-on-why-reddit-is-ready-to-become-a-mature-advertising-business/ Mon, 06 May 2024 16:17:54 +0000 https://www.adexchanger.com/?p=402409 No advertiser, publisher, tech vendor or platform is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.” “The majority of our targeting is based on people’s activity on Reddit,” said COO Jen Wong. “That’s […]

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]]> 402409 Sins Of The Cookie: How Third-Party Cookies Set The Industry Back https://www.adexchanger.com/data-driven-thinking/sins-of-the-cookie-how-third-party-cookies-set-the-industry-back/ Thu, 28 Mar 2024 04:35:44 +0000 https://www.adexchanger.com/?p=398436 Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie.  However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.  Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

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]]> 398436 How Atlanta’s Tourism Bureau Targeted Fans Of Black Culture https://www.adexchanger.com/online-advertising/why-the-atlanta-convention-visitors-bureau-prioritizes-audience-before-content/ Wed, 28 Feb 2024 06:30:39 +0000 https://www.adexchanger.com/?p=396470 The Atlanta Convention & Visitors Bureau had a wide-ranging goal for its new campaign: to show the city as a welcoming, inclusive, diverse and creative urban center. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done. Orange142, which has worked with the bureau before, focused on […]

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]]> 396470 When Does Contextual Targeting Cross The Line Into Something … Else? https://www.adexchanger.com/data-privacy-roundup/when-does-contextual-targeting-cross-the-line-into-something-else/ Mon, 28 Aug 2023 05:00:57 +0000 https://www.adexchanger.com/?p=383341 In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite statement applies to contextual advertising. Because, online at least, the definition can be … rather fungible. As the Federal Trade Commission noted in […]

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