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PODCAST: The Big Story

The CTV DSP

BY Sarah Sluis// May 8th, 2025

Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.
Tagged in:
- connected TV
- CTV
- CTV DSP
- DSP
- newfronts
- podcast
- take rate
- The Big Story
- the trade desk
- TV upfronts