connected TV Archives | AdExchanger https://www.adexchanger.com/tag/connected-tv/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png connected TV Archives | AdExchanger https://www.adexchanger.com/tag/connected-tv/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway https://www.adexchanger.com/tv/mntn-had-a-strong-earnings-debut-in-q2-but-shares-dipped-a-bit-anyway/ https://www.adexchanger.com/tv/mntn-had-a-strong-earnings-debut-in-q2-but-shares-dipped-a-bit-anyway/#respond Wed, 06 Aug 2025 04:45:35 +0000 https://www.adexchanger.com/?p=440204 Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds […]

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]]> https://www.adexchanger.com/tv/mntn-had-a-strong-earnings-debut-in-q2-but-shares-dipped-a-bit-anyway/feed/ 0 440204 Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further https://www.adexchanger.com/content-studio/unlocking-holiday-success-5-tips-to-make-your-ctv-investment-go-further/ Tue, 22 Jul 2025 12:00:41 +0000 https://www.adexchanger.com/?p=439170 For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective […]

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]]> 439170 Video Metadata Is Driving Advertising Success In CTV https://www.adexchanger.com/content-studio/video-metadata-is-driving-advertising-success-in-ctv/ Tue, 15 Jul 2025 12:00:33 +0000 https://www.adexchanger.com/?p=438758 TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience relevance in a fragmented, opaque streaming ecosystem? The answer may lie in metadata. Rich, contextual signals – like content genre, theme, tone, setting and even character […]

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]]> 438758 Mobile App Marketers Shouldn’t Ignore The Biggest Screen In The Home https://www.adexchanger.com/content-studio/mobile-app-marketers-shouldnt-ignore-the-biggest-screen-in-the-home/ Mon, 14 Jul 2025 12:00:31 +0000 https://www.adexchanger.com/?p=438653 Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving lower-funnel outcomes. The problem? Social reach is limited, and marketers are running out of places to get in front of their audiences. But what […]

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]]> 438653 Context(ual) Switching, With Viant CEO Tim Vanderhook https://www.adexchanger.com/adexchanger-talks/contextual-switching-with-viant-ceo-tim-vanderhook/ Wed, 28 May 2025 05:00:41 +0000 https://www.adexchanger.com/?p=436072 Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.

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]]> 436072 The CTV DSP https://www.adexchanger.com/the-big-story/the-ctv-dsp/ Thu, 08 May 2025 14:26:23 +0000 https://www.adexchanger.com/?p=434801 Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.

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]]> 434801 The Tariffs And The TV Upfronts https://www.adexchanger.com/the-big-story/the-tariffs-and-the-tv-upfronts/ Thu, 01 May 2025 16:23:19 +0000 https://www.adexchanger.com/?p=434379 Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

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]]> 434379 Straight Talk With Mediaocean CEO Bill Wise https://www.adexchanger.com/adexchanger-talks/straight-talk-with-mediaocean-ceo-bill-wise/ Tue, 15 Apr 2025 13:49:12 +0000 https://www.adexchanger.com/?p=432469 In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

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]]> 432469 Your Privacy Lawyer Just Wants To Help You https://www.adexchanger.com/data-privacy-roundup/your-privacy-lawyer-just-wants-to-help-you/ Mon, 17 Mar 2025 05:00:12 +0000 https://www.adexchanger.com/?p=430146 Lawyers are your friend, even when they ask you to take your medicine. Yeah, it’s a slightly mixed metaphor, but it accurately describes the dynamic that exists between many business people and their legal counsel. “When you go into the doctor’s office, you have the white coat syndrome,” Alysa Hutnik, a partner at Kelley Drye […]

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