What’s On The Agenda For Michael Komasinski, Criteo’s New Chief?
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
Topic
Agencies
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Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.
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The Jay Friedman ‘Exit’ Interview (It’s Zesty)
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).
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Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating.
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How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side
PubMatic’s new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping up their use of AI.
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Here’s What Ad Buyers Took Away From The 2025 TV Upfront Season
Now that all the dust and confetti has settled after the upfronts, negotiations between marketers, agencies, networks and streamers are only just getting started.
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PODCAST: The Big StoryThe AI Imperative Behind GroupM’s “Restructuring”
GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs.
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The Dischler Departure; Here Come The LLM Ad Networks
Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.
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Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
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Tariffs And AI Are Causing Major Shifts In The Ad Tech M&A Landscape
Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.
Must Read
Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.