canada Archives | AdExchanger https://www.adexchanger.com/tag/canada/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png canada Archives | AdExchanger https://www.adexchanger.com/tag/canada/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Is The ‘G’ For Google?; The Canadian Revolution https://www.adexchanger.com/daily-news-roundup/monday-28072025/ https://www.adexchanger.com/daily-news-roundup/monday-28072025/#respond Mon, 28 Jul 2025 04:03:55 +0000 https://www.adexchanger.com/?p=439569 ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on.

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]]> https://www.adexchanger.com/daily-news-roundup/monday-28072025/feed/ 0 439569 This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales https://www.adexchanger.com/marketers/this-canadian-campaign-has-a-unique-kpi-beyond-just-increasing-sales/ Tue, 22 Jul 2025 05:00:41 +0000 https://www.adexchanger.com/?p=439201 Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

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]]> 439201 ChatGPT’s Leaky Codebase; A Young French Frankenstack https://www.adexchanger.com/daily-news-roundup/wednesday-23042025/ Wed, 23 Apr 2025 04:03:20 +0000 https://www.adexchanger.com/?p=433328 Paid Agents Did Shopify and OpenAI just get scooped? A secret revealed by, uhh …. ChatGPT [H/t Brandon Doyle], shows that ChatGPT’s new public web bundle includes a “shopify_checkout_URL” string.  Nothing official is confirmed, and there’s no guarantee a checkout deal between the two comes to fruition. Still, the idea has excited great speculation.  Brian […]

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]]> 433328 Canadians Say No-Can-Do; Streaming Of The Good Old Days https://www.adexchanger.com/ad-exchange-news/tuesday-14022023/ Tue, 14 Feb 2023 05:03:47 +0000 https://www.adexchanger.com/?p=364268 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Label Me Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country. The new law extends regulations already in place for domestic TV and radio stations to abide […]

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]]> 364268 The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada https://www.adexchanger.com/online-advertising/the-trade-desk-kicks-of-uid-2-0-beta-testing-in-canada/ Thu, 14 Oct 2021 16:30:04 +0000 https://www.adexchanger.com/?p=176747 Oh, (beta testing in) Canada. On Thursday, The Trade Desk said that live beta testing of Unified ID 2.0 is now underway in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Kinesso is one of two “closed operators” for UID2 that […]

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]]> 176747 Virginia Finalizes Privacy Law; Canada To Make Facebook Pay For News https://www.adexchanger.com/ad-exchange-news/monday-22022021/ Mon, 22 Feb 2021 05:03:25 +0000 https://www.adexchanger.com/?p=152819 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act […]

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]]> 152819 Canadian Broadcaster Bell Media Banks On Premium Programmatic https://www.adexchanger.com/digital-tv/canadian-broadcaster-bell-media-banks-premium-programmatic/ Tue, 07 Jun 2016 04:30:42 +0000 https://adexchanger.com/?p=107520 Bell Media, the broadcasting and radio subsidiary of Canadian communications company Bell Canada Enterprises (BCE), is bulking up on programmatic for its linear, streaming video and mobile platforms. Using Videology, Bell Media is building an audience indexing and delivery tool for advertisers to plan and execute cross-platform campaigns. The first phase of the integration will go […]

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]]> 107520 Canada Video Ad Market Is Catching Up To US, Says BrightRoll https://www.adexchanger.com/digital-tv/canada-video-ad-market-is-catching-up-to-us-says-brightroll-2/ Mon, 10 Jun 2013 12:41:08 +0000 http://www.adexchanger-local.com/?p=77555 A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada’s IAB suggests that 2013 is the “breakout year” for that country’s video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend “half or more of their video-related ad budgets on  programmatic […]

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