automatic content recognition Archives | AdExchanger https://www.adexchanger.com/tag/automatic-content-recognition/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png automatic content recognition Archives | AdExchanger https://www.adexchanger.com/tag/automatic-content-recognition/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Political Buyers Should Warm Up To CTV This Election Season https://www.adexchanger.com/tv/political-buyers-should-warm-up-to-ctv-this-election-season/ Tue, 17 Sep 2024 09:30:50 +0000 https://www.adexchanger.com/?p=414026 While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

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]]> 414026 Talking CTV Transparency (And The Lack Thereof) With Samsung https://www.adexchanger.com/ctv-roundup/talking-ctv-transparency-and-the-lack-thereof-with-samsung/ Fri, 06 Sep 2024 05:00:32 +0000 https://www.adexchanger.com/?p=412937 Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

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]]> 412937 StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads https://www.adexchanger.com/tv/stackadapt-taps-sambas-streaming-acr-data-with-an-eye-on-political-ads/ Wed, 01 May 2024 13:00:46 +0000 https://www.adexchanger.com/?p=401513 Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

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]]> 401513 Vizio’s Vision For Programmatic And Home Screen Monetization https://www.adexchanger.com/ctv-roundup/vizios-vision-for-programmatic-and-home-screen-monetization/ Fri, 12 Apr 2024 04:55:14 +0000 https://www.adexchanger.com/?p=399721 Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

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]]> 399721 Seedtag Cuts Its Teeth On CTV With Contextual Targeting https://www.adexchanger.com/tv/seedtag-cuts-its-teeth-on-ctv-with-contextual-targeting/ Wed, 27 Mar 2024 13:01:41 +0000 https://www.adexchanger.com/?p=398377 Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys.

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]]> 398377 Must-See Sessions At CTV Connect https://www.adexchanger.com/ctv-roundup/must-see-sessions-at-ctv-connect/ Fri, 08 Mar 2024 05:55:50 +0000 https://www.adexchanger.com/?p=397085 AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

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]]> 397085 Vizio’s Profitability Could Be A Boon For Walmart’s Ads Business https://www.adexchanger.com/tv/vizios-profitability-could-be-a-boon-for-walmarts-ads-business/ Wed, 28 Feb 2024 13:00:15 +0000 https://www.adexchanger.com/?p=396490 Vizio shared its Q4 earnings results with investors, but skipped an earnings call and guidance due to the pending Walmart acquisition.

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]]> 396490 When Walled Gardens Collide https://www.adexchanger.com/the-big-story/when-walled-gardens-collide/ Thu, 22 Feb 2024 16:07:11 +0000 https://www.adexchanger.com/?p=396216 Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

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]]> 396216 AdExchanger’s Top 3 CTV Stories Of 2023 https://www.adexchanger.com/ctv-roundup/adexchangers-top-3-ctv-stories-of-2023/ Fri, 05 Jan 2024 05:40:34 +0000 https://www.adexchanger.com/?p=392298 CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

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