ACR Archives | AdExchanger https://www.adexchanger.com/tag/acr/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ACR Archives | AdExchanger https://www.adexchanger.com/tag/acr/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Political Buyers Should Warm Up To CTV This Election Season https://www.adexchanger.com/tv/political-buyers-should-warm-up-to-ctv-this-election-season/ Tue, 17 Sep 2024 09:30:50 +0000 https://www.adexchanger.com/?p=414026 While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

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]]> 414026 StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads https://www.adexchanger.com/tv/stackadapt-taps-sambas-streaming-acr-data-with-an-eye-on-political-ads/ Wed, 01 May 2024 13:00:46 +0000 https://www.adexchanger.com/?p=401513 Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

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]]> 401513 Vizio’s Vision For Programmatic And Home Screen Monetization https://www.adexchanger.com/ctv-roundup/vizios-vision-for-programmatic-and-home-screen-monetization/ Fri, 12 Apr 2024 04:55:14 +0000 https://www.adexchanger.com/?p=399721 Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

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]]> 399721 Must-See Sessions At CTV Connect https://www.adexchanger.com/ctv-roundup/must-see-sessions-at-ctv-connect/ Fri, 08 Mar 2024 05:55:50 +0000 https://www.adexchanger.com/?p=397085 AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

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]]> 397085 With Vizio, Walmart Finally Places Its Stake In The Ad Industry https://www.adexchanger.com/commerce/with-vizio-walmart-finally-places-its-stake-in-the-ad-industry/ Thu, 22 Feb 2024 06:41:20 +0000 https://www.adexchanger.com/?p=396173 Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3 billion deal. […]

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]]> 396173 Target One Audience, Measure Another: The Definition Of TV-Buying Insanity https://www.adexchanger.com/on-tv-and-video/target-one-audience-measure-another-the-definition-of-tv-buying-insanity/ Mon, 22 Jan 2024 05:35:56 +0000 https://www.adexchanger.com/?p=393519 Imagine this: It’s league night, and the top bowler wins a $1 million check.  You bowl a great game, including a turkey! Based on your final score, you excitedly walk to the podium, already mentally spending your winnings. To your surprise, the judge says, “We’re actually judging this contest by the ball’s optimal position when […]

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]]> 393519 AdExchanger’s Top 3 CTV Stories Of 2023 https://www.adexchanger.com/ctv-roundup/adexchangers-top-3-ctv-stories-of-2023/ Fri, 05 Jan 2024 05:40:34 +0000 https://www.adexchanger.com/?p=392298 CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

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]]> 392298 Signal Loss Is Muddying TV Measurement – But Identity Data Can Help https://www.adexchanger.com/tv/signal-loss-is-muddying-tv-measurement-but-identity-data-can-help/ Mon, 11 Dec 2023 13:25:12 +0000 https://www.adexchanger.com/?p=391179 TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

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]]> 391179 Where Do Panels Belong In TV Measurement? https://www.adexchanger.com/ctv-roundup/where-do-panels-belong-in-tv-measurement/ Fri, 13 Oct 2023 05:00:17 +0000 https://www.adexchanger.com/?p=386949 The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no consensus about how to actually build or use them.

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