Platforms Archives | AdExchanger https://www.adexchanger.com/tag/platforms/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 14:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Platforms Archives | AdExchanger https://www.adexchanger.com/tag/platforms/ 32 32 82931460 Ad Tech Goes To Court, OpenX v. Google Edition https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/ https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/#respond Thu, 07 Aug 2025 14:35:35 +0000 https://www.adexchanger.com/?p=440312 OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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]]> https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/feed/ 0 440312 Not So Long, Solimar https://www.adexchanger.com/the-big-story/not-so-long-solimar/ https://www.adexchanger.com/the-big-story/not-so-long-solimar/#respond Fri, 01 Aug 2025 05:00:45 +0000 https://www.adexchanger.com/?p=439878 Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

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]]> https://www.adexchanger.com/the-big-story/not-so-long-solimar/feed/ 0 439878 Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 https://www.adexchanger.com/content-studio/akhil-parekh-chief-product-officer-nielsen-on-cross-media-measurement-cannes-2025/ Sun, 22 Jun 2025 14:43:25 +0000 https://www.adexchanger.com/?p=437486 What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.

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]]> 437486 Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice https://www.adexchanger.com/the-big-story/chromes-global-cookie-consent-and-nielsen-and-paramount-make-nice/ Fri, 07 Feb 2025 15:12:50 +0000 https://www.adexchanger.com/?p=427195 The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

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]]> 427195 Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera https://www.adexchanger.com/the-big-story/ad-tech-is-acquiring-on-t-mobile-vistar-and-trade-desk-sincera/ Thu, 16 Jan 2025 15:30:37 +0000 https://www.adexchanger.com/?p=425882 M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

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]]> 425882 Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market https://www.adexchanger.com/content-studio/nielsen-matt-devitt-agencies/ Tue, 14 Jan 2025 10:00:23 +0000 https://www.adexchanger.com/?p=425685 Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV.

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]]> 425685 Retail Media Has Created ‘Sky Bridges’ Between Content Fortresses https://www.adexchanger.com/commerce-roundup/retail-media-has-created-sky-bridges-between-content-fortresses/ Fri, 16 Feb 2024 08:38:24 +0000 https://www.adexchanger.com/?p=395914 Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships. I think of these partnerships as “sky bridges” because they aren’t open advertising integrations.  Those on the outside can still only look on […]

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]]> 395914 The Big Story: Why MMM Is Back In Fashion https://www.adexchanger.com/the-big-story/the-big-story-why-mmm-is-back-in-fashion/ Fri, 15 Sep 2023 16:17:25 +0000 https://www.adexchanger.com/?p=385074 Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

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]]> 385074 The Big Story: Trump, Deplatformed https://www.adexchanger.com/the-big-story/the-big-story-trump-deplatformed/ Thu, 14 Jan 2021 20:04:28 +0000 https://www.adexchanger.com/?p=148862 With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should […]

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]]> 148862 SMBs Lose Their Digital Identities By Over-Relying On Big Tech’s Scale https://www.adexchanger.com/data-driven-thinking/smbs-lose-their-digital-identities-by-over-relying-on-big-techs-scale/ Thu, 10 Dec 2020 13:51:17 +0000 https://www.adexchanger.com/?p=147045 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and co-founder of BlogHer. Nearly 10 years ago I heard about programmatic ad fraud for the first time. I had co-founded a media […]

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