Marketers

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining creative control.

Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.

Häagen-Dazs launched its new “Slow” campaign earlier this year, hoping to strike a chord with a diverse array of consumers across platforms.

On Wednesday, AI-powered audio intelligence platform Sounder launched a new version of its brand suitability and contextual targeting tool for podcasts that can understand the nuances of Spanish-language audio content.

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

Pub tech SaaS startup Swivel wants to make ad ops much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.

US Bank CMO Michael Lacorazza on the brand’s novel use of AI: Creating avatars of key target customers to capture insights and inform ad creative.

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality.

After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.