Julie Rubash

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.

But publishers have more power than they think to authenticate their audiences – they’ve just gotta learn how to wield it.

To commemorate Data Privacy Day on Jan. 28, my gift to you is an update on something I think is about to get a lot more attention: universal opt-out mechanisms.

Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.

Putting aside the bureaucracy of it all, what do ad tech companies need to know about the risk assessment rules being established by the California Privacy Protection Agency?

We asked the experts: If signed into law in its current form, what does the Delete Act mean for the ad tech industry?

The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the industry before releasing fleshed-out versions for initial developer testing coming soon, followed by a formal beta at the end of this year. But as sketchy as the specifics are at the moment, it’s clear there […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, chief privacy counsel at Sourcepoint.  Dark patterns – or website designs that manipulate users into performing specific actions – are widespread these days. In fact, one recent study from Princeton examined 11,000 shopping […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and […]