openx Archives | AdExchanger

Ad Tech Goes To Court, OpenX v. Google Edition

Sarah Sluis — Thu, 07 Aug 2025 14:35:35 +0000

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

The post Ad Tech Goes To Court, OpenX v. Google Edition appeared first on AdExchanger.

OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy

AdExchanger — Tue, 05 Aug 2025 04:03:56 +0000

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy.

The post OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy appeared first on AdExchanger.

OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

Joanna Gerber — Wed, 16 Jul 2025 14:00:58 +0000

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

The post OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs appeared first on AdExchanger.

Authentication Is Tough, But Publishers Cannes Make It Happen

Allison Schiff — Mon, 23 Jun 2025 05:00:26 +0000

Publishers need a lot of things. They need to collect more first-party data; they need their readers to authenticate; they need reliable, consent-based information to maximize their ad revenue. Easier said than done. The majority of people don’t subscribe and log into publisher sites; they hit a paywall and immediately bounce elsewhere with a click […]

The post Authentication Is Tough, But Publishers Cannes Make It Happen appeared first on AdExchanger.

Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown

AdExchanger — Fri, 14 Mar 2025 04:03:13 +0000

Pine Away The Trade Desk has taken an unprecedented bruising recently. In Q4, TTD missed its guidance for the first time ever, precipitating a major investor sell-off. Then, this week, Digiday chronicled the weakening ties between TTD and key agency partners. Meanwhile, Adweek reported that buyers and publishers bemoan TTD’s supposed product improvements, including its […]

The post Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown appeared first on AdExchanger.

Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

AdExchanger Guest Columnist — Mon, 10 Mar 2025 04:35:19 +0000

Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space. For publishers, the promise of curation lies in its […]

The post Decoding Curated Deals: How Standardized Reporting Can Bring Transparency appeared first on AdExchanger.

The Surprising – And Important – Link Between Chevron And Ad Tech

AdExchanger Guest Columnist — Mon, 03 Mar 2025 05:35:44 +0000

As privacy regulations and enforcement grow more complex, companies must keep up with key developments and continue partnering with privacy experts to understand their practical impact. One notable development that flew under the radar in recent months is the Supreme Court’s decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Court’s […]

The post The Surprising – And Important – Link Between Chevron And Ad Tech appeared first on AdExchanger.

Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting?

Allison Schiff — Thu, 16 Jan 2025 11:57:43 +0000

On February 16, Google is lifting its prohibition on device fingerprinting for companies that use its ad products. It’s a surprising reversal. In 2019, Google called the method “opaque” and said it would “aggressively block” it to protect user privacy. So what changed? According to Google, it’s “refreshing” its platform policies in light of two […]

The post Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting? appeared first on AdExchanger.

Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really)

Anthony Vargas — Tue, 19 Nov 2024 14:49:33 +0000

Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […]

The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.

OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch

Allison Schiff — Wed, 04 Sep 2024 05:30:21 +0000

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]

The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.