Nielsen has steadily expanded its efforts to tie online and offline together and to build products around digital ad effectiveness. That push has required Nielsen to strike relationships with outside data providers such as Datalogix and Facebook. As social and mobile become more crucial for advertisers, Nielsen is under more pressure to come up with […]
Nielsen has for years sought ways to measure the interplay of social media activity and TV viewing. Its new “multi-year” deal with Twitter is a tacit acknowledgement that Nielsen can’t close the media measurement loop on its own. There’s a similar observation to made about this morning’s announcement that Nielsen is buying long-time audience measurement rival, Arbitron, […]
Nielsen and comScore are moving fast on cross-platform campaign verification. Both companies today recorded milestones in their ability to report on campaign reach and frequency across TV, the Internet, and connected video devices. Nielsen announced commercial availability of its Nielsen Cross-Platform Campaign Ratings product, which aims to measure the reach of video ad campaigns across […]
Yesterday we covered a new segmentation capability from Nielsen that lets digital ad buyers reach web users based on their boob tube viewing patterns. (Read it) One thing we didn’t mention was MediaMath’s involvement in the new offering. In a story published today, Multichannel News notes Nielsen will use the demand-side platform to overlap view […]
A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG purchase data to online media, and another mile marker on Nielsen’s road map for a digital media marketplace geared to the needs of broadcast […]
The search for a better understanding of a digital ad’s effectiveness remains hot. And with today’s purchase of Vizu, announced this morning, Nielsen says its clients will be able to measure their online branding campaigns in something like real-time. Not only that, Nielsen says it wants to help them optimize their audience buying efforts by […]
Depending who you ask, momentum for an online GRP measurement standard is either the best answer the online video business has to unlocking billions of TV ad dollars or it’s a menacing hand from the past come to smother web video metrics in the cradle. The latest major player, and first publisher of size, to […]
For marketers, the ease of using a single buying metric – The Gross Rating Point (GRP) – across traditional and digital channels remains attractive, but whether it can be effectively extended to digital remains to be seen as this survey of industry executives indicated last year on AdExchanger. Last week, comScore stirred the GRP pot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]