nielsen Archives | AdExchanger https://www.adexchanger.com/tag/nielsen/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 14:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png nielsen Archives | AdExchanger https://www.adexchanger.com/tag/nielsen/ 32 32 82931460 Ad Tech Goes To Court, OpenX v. Google Edition https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/ https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/#respond Thu, 07 Aug 2025 14:35:35 +0000 https://www.adexchanger.com/?p=440312 OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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]]> https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/feed/ 0 440312 Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen https://www.adexchanger.com/tv/measurement-startup-hyphametrics-cleared-in-nielsen-patent-infringement-lawsuit-by-nielsen/ https://www.adexchanger.com/tv/measurement-startup-hyphametrics-cleared-in-nielsen-patent-infringement-lawsuit-by-nielsen/#respond Tue, 05 Aug 2025 15:53:33 +0000 https://www.adexchanger.com/?p=440132 Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

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]]> https://www.adexchanger.com/tv/measurement-startup-hyphametrics-cleared-in-nielsen-patent-infringement-lawsuit-by-nielsen/feed/ 0 440132 Not So Long, Solimar https://www.adexchanger.com/the-big-story/not-so-long-solimar/ https://www.adexchanger.com/the-big-story/not-so-long-solimar/#respond Fri, 01 Aug 2025 05:00:45 +0000 https://www.adexchanger.com/?p=439878 Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

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]]> https://www.adexchanger.com/the-big-story/not-so-long-solimar/feed/ 0 439878 At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse https://www.adexchanger.com/tv/at-the-tail-end-of-upfronts-nielsen-finds-itself-back-in-the-doghouse/ https://www.adexchanger.com/tv/at-the-tail-end-of-upfronts-nielsen-finds-itself-back-in-the-doghouse/#respond Wed, 30 Jul 2025 14:38:12 +0000 https://www.adexchanger.com/?p=439742 Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime.

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]]> https://www.adexchanger.com/tv/at-the-tail-end-of-upfronts-nielsen-finds-itself-back-in-the-doghouse/feed/ 0 439742 No Catching Up To You; CTV’s Awkward Years https://www.adexchanger.com/daily-news-roundup/wednesday-23072025/ Wed, 23 Jul 2025 04:03:59 +0000 https://www.adexchanger.com/?p=439270 YouTube Usurps The June edition of Nielsen’s Media Distributor, Gauge, which ranks streaming and linear TV attention, has Netflix in the top three channels for the first time. The monthly report only tracks views in the US on a TV set. Despite its reputation as a top or essentially default streaming service in the US, […]

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]]> 439270 Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC https://www.adexchanger.com/tv/comscore-ispot-and-videoamp-get-another-stamp-of-approval-from-jic/ Thu, 10 Jul 2025 13:06:31 +0000 https://www.adexchanger.com/?p=438568 Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)’s mid-term audit released Thursday.

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]]> 438568 Don’t Trust The AI Salesman; The Upfront Slowdown https://www.adexchanger.com/daily-news-roundup/wednesday-09072025/ Wed, 09 Jul 2025 04:03:01 +0000 https://www.adexchanger.com/?p=438471 Fresh Legs HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first (of a great many) long-tail consumer review sites to lash out at Google after its core update in March of last year.  At the time, traffic to those specialty sites was being effectively siphoned off […]

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]]> 438471 Advertising Intelligence with Matt Devitt, SVP of Advertisers & Agencies, Nielsen | Cannes 2025 https://www.adexchanger.com/content-studio/advertising-intelligence-with-matt-devitt-svp-of-advertisers-agencies-nielsen-cannes-2025/ Wed, 25 Jun 2025 22:32:20 +0000 https://www.adexchanger.com/?p=437735 In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles […]

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]]> 437735 Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025 https://www.adexchanger.com/content-studio/akhil-parekh-chief-product-officer-nielsen-on-cross-media-measurement-cannes-2025/ Sun, 22 Jun 2025 14:43:25 +0000 https://www.adexchanger.com/?p=437486 What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.

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]]> 437486 Leveraging the Power of “Real Data” with Nielsen’s Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025 https://www.adexchanger.com/content-studio/nielsens-matt-devitt-on-advertising-intelligence-cannes-2025/ Sun, 22 Jun 2025 14:07:14 +0000 https://www.adexchanger.com/?p=437476 How do advertisers measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with […]

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