HyphaMetrics Archives | AdExchanger

Ad Tech Goes To Court, OpenX v. Google Edition

Sarah Sluis — Thu, 07 Aug 2025 14:35:35 +0000

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen

Victoria McNally — Tue, 05 Aug 2025 15:53:33 +0000

Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

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Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing

AdExchanger — Wed, 02 Apr 2025 04:03:30 +0000

Grilling Google April Fool’s Day was an interesting choice for a congressional hearing regarding rules to reign in the excesses of Big Tech. But here we are. On Tuesday afternoon, the Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited representatives from DuckDuckGo, the American Economic Liberties Project, Y Combinator, the Boston University […]

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What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen

Alyssa Boyle — Tue, 25 Jun 2024 13:45:43 +0000

HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the role of CEO, which she previously held between 2019, when she co-founded the company, and early 2023 when Wilson took the reins.

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Why Does Nielsen Keep Suing Its Competition?

Alyssa Boyle — Mon, 05 Feb 2024 18:26:38 +0000

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]

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HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data

Alyssa Boyle — Mon, 05 Feb 2024 06:00:08 +0000

HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.

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Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements

AdExchanger — Mon, 05 Feb 2024 05:03:58 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife Nielsen just hit VideoAmp with a lawsuit. (Talk about kicking them while they’re down.) The lawsuit, filed in Delaware District Court on Wednesday, alleges that VideoAmp infringed on two patents issued to Nielsen in the last two months, Ad Age reports. […]

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TV Measurement Returns To Earth

Alyssa Boyle — Fri, 19 Jan 2024 05:55:58 +0000

The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu.

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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads

AdExchanger — Tue, 09 Jan 2024 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]

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Nielsen Fires Off Dual Lawsuits Against Panel Measurement Startups TVision And HyphaMetrics

James Hercher — Mon, 22 Nov 2021 20:03:57 +0000

Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC dis-accreditation and soured relationships with broadcasters. But big companies can take a few kicks, and still throw a few punches of their own. Nielsen is suing TVision and HyphaMetrics, two panel-based TV measurement startups, for […]

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