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Ad Tech Goes To Court, OpenX v. Google Edition

Sarah Sluis — Thu, 07 Aug 2025 14:35:35 +0000

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits

James Hercher — Tue, 05 Aug 2025 10:37:02 +0000

The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: There is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari […]

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Stop The Scraping Wars: Instead Of Fighting AI Search, Publishers Need To Take A Seat At The Table

AdExchanger Guest Columnist — Mon, 04 Aug 2025 04:35:33 +0000

By Joshua Koran, Chief Executive Officer, Koran Consulting AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can […]

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Ad Automation Powers Reddit’s Most Profitable Quarter Yet

Anthony Vargas — Fri, 01 Aug 2025 01:39:31 +0000

Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit netted $465 million in ad revenue in Q2, an 84% year-over-year increase. Advertising accounted for the vast majority of Reddit’s $500 million in revenue […]

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X Has Beauty Standards For Ad Creative; Sydney Sweeney And The Attention Economy

AdExchanger — Thu, 31 Jul 2025 04:03:19 +0000

The Ugly Ad Tax Pretty privilege is real, even for ads. Per Adweek, a recent update in X’s ad quality policy now advises marketers to avoid hashtags, punctuation and grammar mistakes, excessive emojis and “gimmicky” visuals. More importantly, X will reportedly begin assigning an “aesthetic score” to ads based on how well they align with […]

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If It Was Real, It Wouldn’t Be Artificial; Amazon’s Google Ads

AdExchanger — Tue, 29 Jul 2025 04:03:38 +0000

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.

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Is The ‘G’ For Google?; The Canadian Revolution

AdExchanger — Mon, 28 Jul 2025 04:03:55 +0000

ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on.

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How Reddit Gets Credit; The Substackers Going It Alone

AdExchanger — Fri, 25 Jul 2025 04:03:01 +0000

Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.

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A Hive Of Activity; The Dogs Are Back In Town

AdExchanger — Thu, 24 Jul 2025 04:03:36 +0000

Busy Little Bees Amazon has quietly acquired AI-based wearable device maker Bee. “Quietly,” by the way, because the deal was only announced by Bee Co-Founder and CEO Maria de Lourdes Zollo in a LinkedIn post. Bee makes a $50 wristband infused with AI software that hooks up to an Apple app. It can be prompted […]

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