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Agentio’s AI connects advertisers with relevant content creators through an automated bidding process, similar to the programmatic system.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.

While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.

Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening.

NBCU’s streaming losses were down to $100 million in Q2 from $348 million year-over-year, representing significant progress as the platform nears break-even.