Data Privacy Archives | AdExchanger

Ad Tech Goes To Court, OpenX v. Google Edition

Sarah Sluis — Thu, 07 Aug 2025 14:35:35 +0000

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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Ads To Burn After Reading

Sarah Sluis — Fri, 18 Jul 2025 04:30:30 +0000

Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

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Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It

AdExchanger Content Studio — Thu, 26 Jun 2025 12:00:39 +0000

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party […]

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WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data

Joanna Gerber — Thu, 12 Jun 2025 05:00:07 +0000

If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first LMM. LMMs, or Large Marketing Models, aren’t to be confused with LLMs, or Large Language Models. LLMs generate content, while LMMs […]

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Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?

AdExchanger Guest Columnist — Wed, 04 Jun 2025 04:35:17 +0000

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an […]

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In The Room Where (The Ad Auction) Happens

Sarah Sluis — Fri, 28 Mar 2025 09:00:37 +0000

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

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Senator Ron Wyden: National Security Threats Will Inform Federal Privacy Law

Sarah Sluis — Mon, 27 Jan 2025 15:57:40 +0000

When California and 19 other states passed their own data privacy laws, the predominant focus was to protect consumers from overzealous marketers hoovering up and misusing their data. But now people are also concerned about how data might be misappropriated by foreign hackers or state actors, which adds another layer of urgency – and complexity […]

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Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media

AdExchanger Guest Columnist — Tue, 10 Dec 2024 05:45:27 +0000

The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection […]

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Maryland Is The New State To Watch When It Comes To Data Privacy

AdExchanger Guest Columnist — Wed, 04 Dec 2024 05:45:41 +0000

There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect. When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes […]

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Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product

AdExchanger Guest Columnist — Thu, 14 Nov 2024 05:45:26 +0000

This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […]

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