CTV

Häagen-Dazs launched its new “Slow” campaign earlier this year, hoping to strike a chord with a diverse array of consumers across platforms.

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, wellness and cognitive psychology.

Pub tech SaaS startup Swivel wants to make ad ops much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers.

In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles […]

What’s behind the drop in CTV CPMS; the UK CMA sets its antitrust sights on Google Search; and gen AI job cuts decimate another marketing department.

After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.

When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.

There’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun new location they’re telling me about.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

SiriusXM integrated with Innovid to provide advertisers with the type of impression-level data they get for other digital channels, facilitate more direct comparisons and spur more investment in digital audio.