The CTV Slump Advertisers Want; The CMA Isn’t Done With Google
What’s behind the drop in CTV CPMS; the UK CMA sets its antitrust sights on Google Search; and gen AI job cuts decimate another marketing department.
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Google antitrust
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Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly
The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.
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Comic: Exclusive Distribution Deal
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.
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PODCAST: The Big StoryView From The US v. Google Trial Press Box
After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
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The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial
More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.
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Noteworthy Nuggets From The 286-Page Search Antitrust Ruling Against Google
In case you don’t have time to digest a 286-page legal document, we went through Judge Amit Mehta’s ruling and pulled out a few spicy nuggets for you to chew on.
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Comic: Gamechanger
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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GARM Out In The Cold; What If Everyone Still Defaults To Google?
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
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The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.