Warner Brothers Discovery Archives | AdExchanger https://www.adexchanger.com/tag/warner-brothers-discovery/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 17:13:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Warner Brothers Discovery Archives | AdExchanger https://www.adexchanger.com/tag/warner-brothers-discovery/ 32 32 82931460 WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/ https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/#respond Thu, 07 Aug 2025 15:29:20 +0000 https://www.adexchanger.com/?p=440350 Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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]]> https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/feed/ 0 440350 Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon https://www.adexchanger.com/ctv-roundup/hey-tv-upfronts-you-dont-have-to-apologize-for-using-ad-tech-jargon/ Fri, 16 May 2025 19:30:47 +0000 https://www.adexchanger.com/?p=435486 Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?

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