Warner Brothers Archives | AdExchanger https://www.adexchanger.com/tag/warner-brothers/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 17:13:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Warner Brothers Archives | AdExchanger https://www.adexchanger.com/tag/warner-brothers/ 32 32 82931460 WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/ https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/#respond Thu, 07 Aug 2025 15:29:20 +0000 https://www.adexchanger.com/?p=440350 Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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]]> https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/feed/ 0 440350 AT&T Unveils HBO Max, To Launch May 2020, At Flashy ‘WarnerMedia Day’ https://www.adexchanger.com/tv-2/att-unveils-hbo-max-to-launch-may-2020-at-flashy-warnermedia-day/ Wed, 30 Oct 2019 04:05:44 +0000 https://adexchanger.com/?p=126241 AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours […]

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]]> 126241 Warner Brothers Says Creative And Performance Need To Come Together https://www.adexchanger.com/digital-tv/warner-brothers-says-creative-performance-need-come-together/ Tue, 12 Jul 2016 04:30:46 +0000 https://adexchanger.com/?p=108020 Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with filmmakers and talent. And studios like Warner Bros. Pictures have to think well beyond the movie’s run in the theater. “You want to capture all the data around what people are talking […]

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]]> 108020 Warner Brothers Tests The Waters With Programmatic Video https://www.adexchanger.com/digital-tv/warner-brothers-tests-waters-programmatic-video/ Thu, 07 Jan 2016 11:00:54 +0000 https://adexchanger.com/?p=104971 Warner Brothers is moving deeper into programmatic video, using Tremor Video’s supply-side platform exclusively to set brand controls around certain properties and to help monetize more mobile video inventory. The move to adopt an SSP, which it first began testing in Q2 of last year, is in lockstep with Warner Brothers CEO Kevin Tsujihara’s prediction […]

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]]> 104971 Nielsen Challenger Symphony Advanced Media Releases Cross-Screen Measurement https://www.adexchanger.com/digital-tv/nielsen-challenger-symphony-advanced-media-releases-cross-screen-measurement/ Tue, 22 Sep 2015 21:29:37 +0000 https://adexchanger.com/?p=103394 In the world of independent, third-party measurement, Symphony Advanced Media (SAM) is David and Nielsen is Goliath. But the San Francisco-based media measurement and research firm is looking to take on incumbents like Nielsen and comScore with Tuesday’s launch of cross-screen measurement tool VideoPulse. A+E, Viacom, NBC and Warner Brothers’ Media Research and Insights are […]

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