Gunnar Wiedenfels Archives | AdExchanger https://www.adexchanger.com/tag/gunnar-wiedenfels/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 17:13:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Gunnar Wiedenfels Archives | AdExchanger https://www.adexchanger.com/tag/gunnar-wiedenfels/ 32 32 82931460 WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/ https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/#respond Thu, 07 Aug 2025 15:29:20 +0000 https://www.adexchanger.com/?p=440350 Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter https://www.adexchanger.com/tv/streaming-was-a-bright-spot-for-warner-bros-discoverys-mixed-quarter/ Thu, 08 May 2025 15:41:48 +0000 https://www.adexchanger.com/?p=434846 For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag.

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WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses https://www.adexchanger.com/tv/wbd-latches-onto-global-expansion-and-sports-to-turn-around-revenue-losses/ Wed, 07 Aug 2024 23:20:30 +0000 https://www.adexchanger.com/?p=410155 WBD’s overall revenue fell 5% year-over-year to $9.7 billion, continuing a recent decline and missing investor expectations, according to its earnings report on Wednesday. WBD shares dropped 8% during after-hours trading.

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WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline https://www.adexchanger.com/tv/wbd-suffers-from-revenue-loss-turning-to-bundling-and-global-expansion-as-a-lifeline/ Thu, 09 May 2024 16:30:54 +0000 https://www.adexchanger.com/?p=402929 Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers, and expects bundling and global expansion to help speed up traction for its streaming service, Max.

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WBD’s Overall Revenue Is Down – But Streaming And Sports Could Bring A Bounceback https://www.adexchanger.com/tv/wbds-overall-revenue-is-down-but-streaming-and-sports-could-bring-a-bounceback/ Fri, 23 Feb 2024 16:50:30 +0000 https://www.adexchanger.com/?p=396279 Warner Bros. Discovery is in a tight spot, as its TV ad revenue declines by double digits and its core streaming service, Max, hasn’t picked up the slack ... yet.

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Warner Bros. Discovery Loses Subscribers, But Hopes Advertising Fills The Gaps https://www.adexchanger.com/tv/warner-bros-discovery-loses-subscribers-but-hopes-advertising-fills-the-gaps/ Wed, 08 Nov 2023 17:44:54 +0000 https://www.adexchanger.com/?p=389071 Warner Bros. Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors' strike). But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope.

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Warner Bros. Discovery Rushes Release Of Combined AVOD Streaming Service https://www.adexchanger.com/digital-tv/warner-bros-discovery-rushes-release-of-combined-avod-streaming-service/ Fri, 04 Nov 2022 14:25:48 +0000 https://www.adexchanger.com/?p=272875 Warner Bros. Discovery is rushing the launch date of its AVOD streaming service meant to combine WarnerMedia's HBO Max and Discovery's Discovery+. Combined, WBD networks lost 8% in total Q3 revenue, but the company doubled its streaming ad revenue, giving WBD hope as it smooths out its rocky post-acquisition start.

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Warner Bros. Discovery Will Rely On Original Content Production And Streaming Revenue https://www.adexchanger.com/digital-tv/warner-bros-discovery-will-rely-on-original-content-production-and-streaming-revenue/ Tue, 26 Apr 2022 18:20:50 +0000 https://www.adexchanger.com/?p=196739 On Tuesday, Warner Bros. Discovery held its first quarterly earnings report as Warner Media and Discovery newlyweds. The merger has only been closed for hardly two weeks, but the combined company is revving up for this year's upfronts. Discovery, for one, reported a 5% YOY increase in ad revenue and 13% YOY growth in total revenue. The duo hopes to keep up the momentum by leaning into streaming with original content production.

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What’s The Deal With Big Tech’s Courtroom Antics? Plus Plus Max Equals … Something https://www.adexchanger.com/ad-exchange-news/wednesday-16032022/ Wed, 16 Mar 2022 04:03:16 +0000 https://www.adexchanger.com/?p=189368 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Courting Disaster A California district court judge has scathingly reprimanded Google’s legal team. Google requested to withhold 6,232 of 6,322 documents in a privacy suit brought by Chrome users.  Google “cavalierly” claimed the review was justified but had no justification to support its claim, […]

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