To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys
You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.
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DBR Data Privacy Solutions
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Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting?
Google says it plans to stop restricting fingerprinting because of two shifts in the advertising ecosystem: the rise of connected TV and the rise of privacy-enhancing technologies.
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Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?
Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.
Tagged in:- Arielle Garcia
- Check My Ads
- Cillian Kieran
- Consent
- consumer privacy
- CTV
- Daniel Rosenzweig
- DBR Data Privacy Solutions
- device fingerprinting
- Ethyca
- featured
- IAB Tech Lab
- IP addresses
- Jon Halvorson
- Justin Schuh
- Leigh Freund
- Mondelez
- NAI
- Network Advertising Initiative
- privacy-enhancing technologies
- Stephen Allan
- Tony Katsur
- UK Information Commissioner's Office
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Ad Tech Companies Should Heed The FTC’s Warning About Hashing
Not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
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What Is A Data Broker?
The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward.