CTV, Retail And Measurement Will Spur Ad Tech M&A This Year
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.
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T-mobile buys Vistar
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Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
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T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.