Digital Out-Of-Home

In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.

Western Union – which, fun fact, sent its first telegrams across the American frontier in the early 1850s – launched a media network last month that reaches 150 million people.

Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind?  Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last October.