Magnite Targets CTV, SMBs And Google’s SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Guest Column
Jaysen Gillespie
Bid Collision Is Dead, Long Live Smart Retargeting
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People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
Ad Automation Powers Reddit’s Most Profitable Quarter Yet
While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.
Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total ‘Activated Media Spend’
Criteo’s Q2 earnings report on Wednesday was marked by flatness.
Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You)
Meta is making a massive investment in AI because “we have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors.
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AdExchanger Talks
Paul Longo, GM of AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean Microsoft is getting out of the ad tech game.
The Big Story
Ad Tech Goes To Court, OpenX v. Google Edition
OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.