Joanna Gerber, Author at AdExchanger

Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

Joanna Gerber — Thu, 07 Aug 2025 13:49:26 +0000

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level

Joanna Gerber — Thu, 07 Aug 2025 05:00:51 +0000

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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This Ad Tech OG’s AI-Powered Analytics Startup Just Raised $9M In Series A Funding

Joanna Gerber — Tue, 05 Aug 2025 12:00:22 +0000

Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a little optimism. That’s what Newton Research, which announced its $9 million Series A raise on Tuesday, is aiming to do. […]

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It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform)

Joanna Gerber — Mon, 04 Aug 2025 05:00:39 +0000

It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the […]

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Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

Joanna Gerber — Wed, 30 Jul 2025 13:00:15 +0000

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

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AI Can Do Your Job Better Than You Can (Well, Actually, It Depends)

Joanna Gerber — Mon, 28 Jul 2025 12:54:09 +0000

There’s understandable anxiety about generative AI handling tasks that people used to do. But just because someone is using generative AI to churn out marketing copy or creative doesn’t necessarily mean the results are any good. Like any other tool, knowing how to get the most out of a large language model takes time and […]

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Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

Joanna Gerber — Thu, 24 Jul 2025 13:00:21 +0000

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales

Joanna Gerber — Tue, 22 Jul 2025 05:00:41 +0000

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

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OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

Joanna Gerber — Wed, 16 Jul 2025 14:00:58 +0000

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

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Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

Joanna Gerber — Tue, 15 Jul 2025 12:00:14 +0000

The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]

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