Victoria McNally, Author at AdExchanger https://www.adexchanger.com/author/victoria-mcnally/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 17:13:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Victoria McNally, Author at AdExchanger https://www.adexchanger.com/author/victoria-mcnally/ 32 32 82931460 WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/ https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/#respond Thu, 07 Aug 2025 15:29:20 +0000 https://www.adexchanger.com/?p=440350 Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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]]> https://www.adexchanger.com/marketers/wbd-had-a-modestly-successful-q2-as-it-prepares-to-un-merge-itself/feed/ 0 440350 Disney Will Unify Hulu and Disney+ Into A Single App Next Year https://www.adexchanger.com/tv/disney-will-unify-hulu-and-disney-into-a-single-app-next-year/ https://www.adexchanger.com/tv/disney-will-unify-hulu-and-disney-into-a-single-app-next-year/#respond Wed, 06 Aug 2025 16:15:24 +0000 https://www.adexchanger.com/?p=440252 Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future.

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]]> https://www.adexchanger.com/tv/disney-will-unify-hulu-and-disney-into-a-single-app-next-year/feed/ 0 440252 Measurement Startup HyphaMetrics Cleared In Nielsen Patent Infringement Lawsuit By Nielsen https://www.adexchanger.com/tv/measurement-startup-hyphametrics-cleared-in-nielsen-patent-infringement-lawsuit-by-nielsen/ https://www.adexchanger.com/tv/measurement-startup-hyphametrics-cleared-in-nielsen-patent-infringement-lawsuit-by-nielsen/#respond Tue, 05 Aug 2025 15:53:33 +0000 https://www.adexchanger.com/?p=440132 Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

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]]> https://www.adexchanger.com/tv/measurement-startup-hyphametrics-cleared-in-nielsen-patent-infringement-lawsuit-by-nielsen/feed/ 0 440132 Why FAST Channels Are So Interested In Courting YouTube Creators https://www.adexchanger.com/ctv-roundup/why-fast-channels-are-so-interested-in-courting-youtube-creators/ https://www.adexchanger.com/ctv-roundup/why-fast-channels-are-so-interested-in-courting-youtube-creators/#respond Fri, 01 Aug 2025 05:00:39 +0000 https://www.adexchanger.com/?p=439882 My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.

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]]> https://www.adexchanger.com/ctv-roundup/why-fast-channels-are-so-interested-in-courting-youtube-creators/feed/ 0 439882 For Roku, Upfronts Have Become A ‘Full Yearlong Marketplace’ https://www.adexchanger.com/tv/for-roku-upfronts-have-become-a-full-year-long-marketplace/ https://www.adexchanger.com/tv/for-roku-upfronts-have-become-a-full-year-long-marketplace/#respond Thu, 31 Jul 2025 23:11:23 +0000 https://www.adexchanger.com/?p=439910 Roku's video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening.

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]]> https://www.adexchanger.com/tv/for-roku-upfronts-have-become-a-full-year-long-marketplace/feed/ 0 439910 At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse https://www.adexchanger.com/tv/at-the-tail-end-of-upfronts-nielsen-finds-itself-back-in-the-doghouse/ https://www.adexchanger.com/tv/at-the-tail-end-of-upfronts-nielsen-finds-itself-back-in-the-doghouse/#respond Wed, 30 Jul 2025 14:38:12 +0000 https://www.adexchanger.com/?p=439742 Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime.

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]]> https://www.adexchanger.com/tv/at-the-tail-end-of-upfronts-nielsen-finds-itself-back-in-the-doghouse/feed/ 0 439742 How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels https://www.adexchanger.com/ctv-roundup/how-kidoodle-tv-keeps-inappropriate-ads-and-annoying-child-stars-out-of-its-avod-channels/ https://www.adexchanger.com/ctv-roundup/how-kidoodle-tv-keeps-inappropriate-ads-and-annoying-child-stars-out-of-its-avod-channels/#respond Fri, 25 Jul 2025 05:00:23 +0000 https://www.adexchanger.com/?p=439452 Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

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]]> https://www.adexchanger.com/ctv-roundup/how-kidoodle-tv-keeps-inappropriate-ads-and-annoying-child-stars-out-of-its-avod-channels/feed/ 0 439452 Those Local TV Ads You’re Seeing? A Lot Of Them Are Using Blockgraph’s Data Onboarding https://www.adexchanger.com/tv/those-local-tv-ads-youre-seeing-a-lot-of-them-are-using-blockgraphs-data-onboarding/ Wed, 23 Jul 2025 14:15:02 +0000 https://www.adexchanger.com/?p=439328 Most social platform spending comes from small businesses. And TV tech companies have been busy trying to make it easier for small businesses to apply the same tools – like data matching – they use on social media.

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]]> 439328 Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom https://www.adexchanger.com/agencies/q2-ipg-continues-its-slight-decline-as-it-prepares-to-get-eaten-by-omnicom/ Tue, 22 Jul 2025 15:55:38 +0000 https://www.adexchanger.com/?p=439237 During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

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]]> 439237 Netflix Is Still (Demon) Hunting To Double Its Ad Sales By The End Of 2025 https://www.adexchanger.com/streaming/netflix-is-still-demon-hunting-to-double-its-ad-sales-by-the-end-of-2025/ Thu, 17 Jul 2025 23:09:36 +0000 https://www.adexchanger.com/?p=439040 Like the now No. 1 hit song from Netflix’s animated musical film “KPop Demon Hunters,” everything seems golden for the streaming platform. Its member base is growing despite Netflix increasing its subscription pricing, and ad revenue is also on the rise. Netflix, which reported its Q2 earnings on Thursday, generated more than $11 billion in […]

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