James Hercher, Author at AdExchanger https://www.adexchanger.com/author/james-hercher/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 06 Aug 2025 17:43:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png James Hercher, Author at AdExchanger https://www.adexchanger.com/author/james-hercher/ 32 32 82931460 Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost https://www.adexchanger.com/digital-tv/zillow-pilots-containerized-rtb-as-it-rethinks-the-equation-of-quality-and-cost/ https://www.adexchanger.com/digital-tv/zillow-pilots-containerized-rtb-as-it-rethinks-the-equation-of-quality-and-cost/#respond Wed, 06 Aug 2025 16:01:01 +0000 https://www.adexchanger.com/?p=440247 Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom is […]

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]]> https://www.adexchanger.com/digital-tv/zillow-pilots-containerized-rtb-as-it-rethinks-the-equation-of-quality-and-cost/feed/ 0 440247 Shell Shutters Its Volta EV Charging And Media Division https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/ https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/#respond Wed, 06 Aug 2025 14:00:44 +0000 https://www.adexchanger.com/?p=440229 Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business called Volta Media in 2016. Now, Volta is among the first in what will someday surely be a crowded graveyard of former retail media networks. […]

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]]> https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/feed/ 0 440229 More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits https://www.adexchanger.com/publishers/more-like-no-yield-a-new-book-explores-how-google-soaked-up-the-webs-ad-profits/ https://www.adexchanger.com/publishers/more-like-no-yield-a-new-book-explores-how-google-soaked-up-the-webs-ad-profits/#respond Tue, 05 Aug 2025 10:37:02 +0000 https://www.adexchanger.com/?p=440108 The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: There is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari […]

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]]> https://www.adexchanger.com/publishers/more-like-no-yield-a-new-book-explores-how-google-soaked-up-the-webs-ad-profits/feed/ 0 440108 The Soda Wars Are Over And Big Beverage Companies Won. Now What? https://www.adexchanger.com/commerce/the-soda-wars-are-over-and-big-beverage-companies-won-now-what/ https://www.adexchanger.com/commerce/the-soda-wars-are-over-and-big-beverage-companies-won-now-what/#respond Thu, 31 Jul 2025 04:39:51 +0000 https://www.adexchanger.com/?p=439796 Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off […]

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]]> https://www.adexchanger.com/commerce/the-soda-wars-are-over-and-big-beverage-companies-won-now-what/feed/ 0 439796 Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total ‘Activated Media Spend’ https://www.adexchanger.com/commerce/criteo-reports-flattish-q2-earnings-and-looks-to-improve-its-total-activated-media-spend/ https://www.adexchanger.com/commerce/criteo-reports-flattish-q2-earnings-and-looks-to-improve-its-total-activated-media-spend/#respond Thu, 31 Jul 2025 04:39:27 +0000 https://www.adexchanger.com/?p=439835 Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2% bump from the same time last year. At the same time, Criteo’s net income in Q2 – as in, real profit – dropped from $28 million to $23 million. The company’s share price, […]

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]]> https://www.adexchanger.com/commerce/criteo-reports-flattish-q2-earnings-and-looks-to-improve-its-total-activated-media-spend/feed/ 0 439835 Why You Should Know (And Use) The Marketing Efficiency Ratio Metric https://www.adexchanger.com/adexplainer/why-you-should-know-and-use-the-marketing-efficiency-ratio-metric/ https://www.adexchanger.com/adexplainer/why-you-should-know-and-use-the-marketing-efficiency-ratio-metric/#respond Tue, 29 Jul 2025 04:40:19 +0000 https://www.adexchanger.com/?p=439687 “In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]

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]]> https://www.adexchanger.com/adexplainer/why-you-should-know-and-use-the-marketing-efficiency-ratio-metric/feed/ 0 439687 FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player Fitness https://www.adexchanger.com/platforms/fc-barcelona-gets-an-ai-powered-assist-to-help-with-everything-from-marketing-to-player-fitness/ https://www.adexchanger.com/platforms/fc-barcelona-gets-an-ai-powered-assist-to-help-with-everything-from-marketing-to-player-fitness/#respond Fri, 25 Jul 2025 10:04:03 +0000 https://www.adexchanger.com/?p=439510 FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fan base and optimize player performance both online and on the pitch. Popular apps or consumer tech like Spotify, Netflix and Expedia are […]

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]]> https://www.adexchanger.com/platforms/fc-barcelona-gets-an-ai-powered-assist-to-help-with-everything-from-marketing-to-player-fitness/feed/ 0 439510 Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie https://www.adexchanger.com/online-advertising/alphabets-revenue-skyrockets-and-ai-overviews-gobble-more-of-the-search-pie/ Wed, 23 Jul 2025 22:50:57 +0000 https://www.adexchanger.com/?p=439372 The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]

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]]> 439372 Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do https://www.adexchanger.com/online-advertising/meet-blurbs-the-latest-startup-trying-to-actually-explain-what-programmatic-vendors-do/ Mon, 21 Jul 2025 10:54:39 +0000 https://www.adexchanger.com/?p=439147 There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]

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]]> 439147 Prime Day Grows Up https://www.adexchanger.com/commerce/prime-day-grows-up/ Thu, 17 Jul 2025 05:06:26 +0000 https://www.adexchanger.com/?p=438948 This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its 24-hour roots and this year went for a four-day online shopping bonanza for the first time. Having covered Amazon’s Prime Day since some of its earliest incarnations, before it was even a mere two-day festival of […]

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