Ken Paxton

There’s a saying in Texas: “All hat and no cattle.” It means all talk and no action. That idiom does not apply to the folks within the Consumer Protection Division of the Texas attorney general’s office.

Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.

Meta changes policy on “sensitive” ads; Texas AG launches an investigation into GARM; and the CMA takes it easy on Apple and Google when it comes to cloud gaming.

Late last week, Google made its first legal move to try and get the Texas-led antitrust case into its ad tech business tossed before it hits a courtroom. In its motion to dismiss, Google makes numerous arguments as to why the court should reject the suit, and they can be summed up thusly: If you didn’t like it, you should have said something earlier, but we didn’t do anything wrong anyway.

The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times. The suit details alleged anticompetitive sins related to the way in which Google runs its multibillion-dollar online advertising business, including the claim that Google colluded with […]