Jellyfish

What’s a CAPI and how does it work? Think of as a direct data pipeline that allow brands to circumvent privacy limitations set by browsers. It’s not a workaround, though. Let us explain.

Publicis looks to capitalize on potential fallout from the Omnicom/IPG merger; Google Cloud is seeing an influx of ad sales talent; and Spotify advises investors to be patient with its growing programmatic ads biz.

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re visiting online. But what if your audience isn’t looking at search results anymore? What if they’re seeking recommendations from ChatGPT instead?

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?

In today’s newsletter: Mobile and email providers face political blowback if they enforce ad policies; a new analytics startup sets its sights on Amazon attribution; and CFOs and CMOs are more aligned than you might think.

How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?

On the eve of ChatGPT’s first birthday, we asked a few brand and agency experts: How are you using and thinking about generative AI tech in your marketing, one year after ChatGPT’s debut?

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.

Although precisely measuring Hispanic audiences is in the best interest of marketers, there are many ways that measurement can get messy, from the data sources used to quantify who is Hispanic to the shortcomings of measurement technology itself.