opt-out

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.

To commemorate Data Privacy Day on Jan. 28, my gift to you is an update on something I think is about to get a lot more attention: universal opt-out mechanisms.

Nineteen states have passed comprehensive privacy laws, but how close are we really to a federal privacy law?

So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook Your Goose Apple shattered Q2 revenue records for practically all of its products when it reported earnings yesterday. And its services revenue, Apple’s fees from in-app sales and subscriptions, broke an all-time quarterly record – which is ridiculous, because the lazy summer months […]

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today, […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]

First, in legalese: The second set of modifications to the proposed regulations promulgated by the California attorney general’s office for the California Consumer Privacy Act was released late Wednesday afternoon. Now, in English: The third version of the AG’s draft regs just dropped and it’s time to get out your highlighters. This latest draft incorporates […]