CPPA

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.

Attention, data brokers: If you operated in California last year, you need to register with the California Privacy Protection Agency (CPPA) by the end of this month.

Nineteen states have passed comprehensive privacy laws, but how close are we really to a federal privacy law?

Here are a few fun facts about the CPPA that you can trot out at cocktail parties (depending on whether you hang out with privacy nerds).

It may appear as if The California Privacy Protection Agency has been in hibernation mode. But don’t let that fool you. The bear is awake and it’s got an appetite.

Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing is for certain: Privacy platitudes are for hacks or for those with something to hide.

California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.