consumer protection

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

Using pejorative labels, like “surveillance advertising,” does “nothing to help us understand the practice,” says Christopher Mufarrige, the newly appointed director of the FTC’s Bureau of Consumer Protection.

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.

Although the Federal Trade Commission has historically been a fan of the ad industry governing itself, it’s been making moves to signal that the commission might start to reject self-regulatory practices, at least on the privacy front.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. The COVID-19 outbreak highlights a singular dilemma of a pandemic in the digital […]

Data protection in the time of the coronavirus is a tricky proposition. Although health data is considered extremely sensitive under the General Data Protection Regulation and usually requires explicit consent, a subsection of the law includes a clause within Article 9 that allows for the processing of personal information without consent if it’s necessary to protect “against […]

Every state in the United States, plus Washington, DC, has an attorney general tasked with regulating, investigating and enforcing against noncompliant marketing practices. They’re known colloquially as “baby FTCs” – but don’t be fooled. They’ve got teeth. “Think of state attorneys general as the top cops in their respective state; they’ve got active consumer protection agendas […]