privacy-enhancing technologies

Eyeo has appointed a new CEO, Douglas de Jager, and is refocusing the company on privacy-first advertising tools while cutting 40% of its staff.

The UK’s Information Commissioner’s Office has three strategic priorities in 2025, and, you guessed it, online tracking is one of them.

Forget ramping up. Maybe it’s time for the online advertising industry to ramp down. That’s the idea behind a guerrilla marketing campaign by InfoSum, timed to coincide with LiveRamp’s RampUp event in San Francisco this week.

Google says it plans to stop restricting fingerprinting because of two shifts in the advertising ecosystem: the rise of connected TV and the rise of privacy-enhancing technologies.

Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy developments in 2024. Here are some of the highlights.

Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what are they, exactly?

The Federal Trade Commission is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math.