Allison Schiff, Author at AdExchanger

MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway

Allison Schiff — Wed, 06 Aug 2025 04:45:35 +0000

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds […]

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AI In Ads – And Ads In AI

Allison Schiff — Wed, 06 Aug 2025 04:45:18 +0000

Microsoft may be shutting down its Xandr DSP early next year, but that doesn’t mean Microsoft is getting out of the ad tech game. Quite the opposite, says Paul Longo, the general manager for AI in ads at Microsoft Advertising, on this week’s episode of AdExchanger Talks. In mid-May, when Microsoft first made its announcement […]

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Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist

Allison Schiff — Thu, 31 Jul 2025 16:00:26 +0000

Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share […]

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Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You)

Allison Schiff — Thu, 31 Jul 2025 00:09:14 +0000

Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in […]

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Making Sense of DSP-SSP Convergence

Allison Schiff — Wed, 30 Jul 2025 13:40:49 +0000

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

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Eyeo Names New CEO, Cuts 40% Of Staff And Refocuses The Business On Privacy

Allison Schiff — Mon, 28 Jul 2025 15:00:34 +0000

Eyeo has a new head and a brand-new bag. On Monday, the ad blocking and filtering company, announced a change in leadership, with Frank Einecke stepping down as CEO after roughly three years in the role. Einecke, who will stay on as an advisor, is being replaced by Douglas de Jager, the founder and former […]

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Regulators Want Privacy In Practice – Not Just On Paper

Allison Schiff — Mon, 28 Jul 2025 05:00:55 +0000

A couple of weeks ago, regulators settled with health and wellness publisher Healthline over alleged violations of the California Consumer Privacy Act (CCPA) involving unauthorized user data sharing and opt-out failures. It’s a pretty big deal. At $1.55 million, the settlement with Healthline is the largest penalty under the CCPA to date, and it’s a […]

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When AI Meets Media Quality

Allison Schiff — Wed, 23 Jul 2025 15:26:52 +0000

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

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Your CAPI Cheat Sheet: Understanding Conversion APIs

Allison Schiff — Wed, 23 Jul 2025 05:00:52 +0000

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […]

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Texas Is Getting Tough On Data Protection

Allison Schiff — Mon, 21 Jul 2025 05:00:33 +0000

There’s a saying in Texas: “All hat and no cattle.” It means all talk and no action. That idiom does not apply to the folks within the Consumer Protection Division of the Texas attorney general’s office. They’re the ones tasked with enforcing the recently passed Texas Data Privacy and Security Act (TDPSA) and they’ve been […]

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