Q2 earnings Archives | AdExchanger

Back To The Base; A Betsy On Etsy?

AdExchanger — Mon, 04 Aug 2025 04:03:25 +0000

Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.

The post Back To The Base; A Betsy On Etsy? appeared first on AdExchanger.

IAS Is Battling DV For Moat’s Soon-To-Be-Former Business

Allison Schiff — Fri, 02 Aug 2024 14:27:42 +0000

The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick […]

The post IAS Is Battling DV For Moat’s Soon-To-Be-Former Business appeared first on AdExchanger.

As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print

Sarah Sluis — Wed, 05 Aug 2020 14:36:40 +0000

The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in […]

The post As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print appeared first on AdExchanger.

McDonald’s Adds $200 Million To 2020 ‘Marketing War Chest’ To Bolster Recovery

Sarah Sluis — Tue, 28 Jul 2020 14:35:44 +0000

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the United States and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount […]

The post McDonald’s Adds $200 Million To 2020 ‘Marketing War Chest’ To Bolster Recovery appeared first on AdExchanger.

Rubicon Project Executes On Turnaround Plan In Q2

Sarah Sluis — Wed, 01 Aug 2018 22:53:47 +0000

Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday. Rubicon Project is still in the middle of steering a huge ship out of danger: It’s burning cash faster than it can increase ad spend on its platform, the result of cutting buyer fees from the platform in November. […]

The post Rubicon Project Executes On Turnaround Plan In Q2 appeared first on AdExchanger.

Rubicon Project Tells Investors It Was Slow To React To Header Bidding

Sarah Sluis — Tue, 02 Aug 2016 20:56:09 +0000

Rubicon Project CEO Frank Addante told investors on Tuesday that the company was slow to recognize the importance of header bidding to its publisher customers. As a result, desktop managed revenue declined 2% in Q2. That unexpected drop led Rubicon to lower its revenue guidance for the year. Rubicon’s FastLane header bidding product did not enter the […]

The post Rubicon Project Tells Investors It Was Slow To React To Header Bidding appeared first on AdExchanger.