FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers
FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.
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Mark McKee
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For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.
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Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]
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OPINION: On TV & VideoMark McKee Takes On TV Convergence As FreeWheel’s New GM
TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To make TV convergence a reality, FreeWheel’s new GM Mark McKee plans to bolster the company’s role in the ecosystem as a player in cross-platform TV standardization and automation.