FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers
FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.
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Getting Into The Game: Hatching Innovative Ad Formats For Live Sports
Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series.
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DirecTV Acquires Majority Stake In Invidi
DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
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The Evolution Of Yahoo Backstage One Year After Its Debut
Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.
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Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]
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Prog IO Las Vegas: Measuring CTV Requires A New Mentality
As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks.
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Goliath Is Winning At Sports; Apple’s First Advertising Antitrust Suit?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Big Or Go Home Apple, Amazon and Google (via YouTube) are now presumptive leaders for major sports broadcast deals. Apple snapped up Major League Soccer and Major League Baseball rights last year, while Amazon and Google had National Football League coups. These […]
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The Ad Tech Industry Is (Finally) Taking More Steps To Include Women
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing.
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Disney’s Diss Track To Netflix Drops; Amazon Brings Thursday Night Football To The Bar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with bated breath for Netflix’s and Disney’s ad-supported tiers to face off in 2023. In the meantime, Disney’s plans got leaked to Insider. Disney is pushing hard to promote its streaming inventory to advertisers before ads […]