Dotdash Meredith’s Earnings Are Flat, Following Google Grief And Tariff Trouble
DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.
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Christopher Halpin
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Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech
Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s portfolio. Programmatic ad rates were up roughly 36% in Q2, spurred by adoption of DDM’s D/Chipher contextual targeting solution.
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Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.
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Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to digital ad revenue growth in Q4, with a 9% uptick to $284 million.
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Dotdash Meredith Merger Marred By Weak Traffic And A Pullback In Ad Spend During Q3
Turns out 2022 was a bad year to merge two large media companies into one massive media company. Both Dotdash and Meredith experienced headwinds throughout the year. Traffic was soft compared with the rise in consumption during the pandemic, and the digital advertising market was unexpectedly weak. And next year isn’t looking rosy.