People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.
DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.
Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s portfolio. Programmatic ad rates were up roughly 36% in Q2, spurred by adoption of DDM’s D/Chipher contextual targeting solution.
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to digital ad revenue growth in Q4, with a 9% uptick to $284 million.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dot Dot Dot – Dash Dash Dash – Dot Dot Dot Dotdash Meredith is feeling the same pain as many others amid a pullback in advertising. And IAC’s revenue woes were compounded by soft consumer demand, which dinged its affiliate marketing business, according […]
Turns out 2022 was a bad year to merge two large media companies into one massive media company. Both Dotdash and Meredith experienced headwinds throughout the year. Traffic was soft compared with the rise in consumption during the pandemic, and the digital advertising market was unexpectedly weak. And next year isn’t looking rosy.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as […]
