Publishers Archives | AdExchanger / News and Views on Data-Driven Digital Advertising and Marketing Tue, 05 Aug 2025 23:45:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Publishers Archives | AdExchanger / 32 32 82931460 People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought https://www.adexchanger.com/publishers/people-inc-has-a-new-name-but-it-still-faces-the-same-old-google-search-traffic-drought/ https://www.adexchanger.com/publishers/people-inc-has-a-new-name-but-it-still-faces-the-same-old-google-search-traffic-drought/#respond Tue, 05 Aug 2025 23:05:00 +0000 https://www.adexchanger.com/?p=440178 People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic, and consumers move to agentic AI to find answers to their questions. People’s digital ad revenue increased 5% compared to Q2 2024. It’s a decent turnaround, […]

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]]> https://www.adexchanger.com/publishers/people-inc-has-a-new-name-but-it-still-faces-the-same-old-google-search-traffic-drought/feed/ 0 440178 More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits https://www.adexchanger.com/publishers/more-like-no-yield-a-new-book-explores-how-google-soaked-up-the-webs-ad-profits/ https://www.adexchanger.com/publishers/more-like-no-yield-a-new-book-explores-how-google-soaked-up-the-webs-ad-profits/#respond Tue, 05 Aug 2025 10:37:02 +0000 https://www.adexchanger.com/?p=440108 The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated by those beneath them. So the word encapsulates two seemingly opposing definitions: There is “yield,” as in crops, and “yield,” to surrender or hand over. Which makes it an apt headline for Ari […]

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]]> https://www.adexchanger.com/publishers/more-like-no-yield-a-new-book-explores-how-google-soaked-up-the-webs-ad-profits/feed/ 0 440108 Behind The IAB Tech Lab’s New Initiative To Deal With AI Scraping And Publisher Revenue Loss https://www.adexchanger.com/publishers/behind-the-iab-tech-labs-new-initiative-to-deal-with-ai-scraping-and-publisher-revenue-loss/ Mon, 14 Jul 2025 05:00:53 +0000 https://www.adexchanger.com/?p=438666 In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new solution will get publishers back on their feet – and keep them there. Publishers are like “the plankton of the digital media […]

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]]> 438666 Owning Ad Targeting Is Paying Off For Hearst https://www.adexchanger.com/publishers/owning-ad-targeting-is-paying-off-for-hearst/ Mon, 14 Jul 2025 04:45:56 +0000 https://www.adexchanger.com/?p=438683 The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its publisher network since it launched AURA, an AI-based targeting solution, last June, Mike Nuzzo, SVP and head of data at Hearst, told AdExchanger. The company has seen improvements in addressability […]

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]]> 438683 TripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce https://www.adexchanger.com/publishers/triplelift-quietly-lays-off-a-double-digit-percentage-of-its-workforce/ Fri, 11 Jul 2025 21:42:20 +0000 https://www.adexchanger.com/?p=438693 TripleLift laid off a double-digit percentage of employees on Friday, AdExchanger has learned. A spokesperson for the company could neither confirm nor deny the exact number of people who were let go nor the roles that were affected, but AdExchanger was able to ascertain that the total is less than 20%. The company had more […]

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]]> 438693 Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser https://www.adexchanger.com/publishers/talking-ai-risks-and-rewards-for-publishers-with-awss-stephanie-layser/ Thu, 10 Jul 2025 20:09:07 +0000 https://www.adexchanger.com/?p=438617 AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. […]

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]]> 438617 Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media https://www.adexchanger.com/publishers/sounder-is-using-ai-to-decode-the-contextual-nuances-of-spanish-language-media/ Wed, 02 Jul 2025 13:00:28 +0000 https://www.adexchanger.com/?p=438063 When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […]

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]]> 438063 AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz https://www.adexchanger.com/publishers/ai-search-adoption-is-boosting-benzingas-data-licensing-biz/ Mon, 23 Jun 2025 04:45:25 +0000 https://www.adexchanger.com/?p=437440 Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea, […]

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]]> 437440 Dotdash Meredith’s Earnings Are Flat, Following Google Grief And Tariff Trouble https://www.adexchanger.com/publishers/dotdash-merediths-earnings-are-flat-following-google-grief-and-tariff-trouble/ Tue, 06 May 2025 21:15:57 +0000 https://www.adexchanger.com/?p=434697 These are strange times for a publisher that’s all in on contextual advertising, given the third-party cookie’s latest stay of execution. Still, Dotdash Meredith (DDM), which launched its D/Cipher contextual targeting platform in 2023 and expanded it to non-DDM sites in February – isn’t sweating Google keeping third-party cookies on Chrome, CEO Neil Vogel told […]

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]]> 434697 FreeWheel is Streamlining Its Streaming Hub With New Tools For Publishers https://www.adexchanger.com/publishers/freewheel-is-streamlining-its-streaming-hub-with-new-tools-for-publishers/ Tue, 29 Apr 2025 11:00:15 +0000 https://www.adexchanger.com/?p=433719 FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

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