Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data
Crisp announced its acquisition of Cantactix, an in-store analytics company which helps retailers optimize their shelf space.
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Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast
In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.
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How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution
Attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, says Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi.
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GroupM North America Says Goodbye To Kirk McDonald; Meta’s Gambit Pays Off
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]
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