Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data
Crisp announced its acquisition of Cantactix, an in-store analytics company which helps retailers optimize their shelf space.
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How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution
Attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, says Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi.