Commerce Archives | AdExchanger https://www.adexchanger.com/category/commerce/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 06 Aug 2025 17:43:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Commerce Archives | AdExchanger https://www.adexchanger.com/category/commerce/ 32 32 82931460 Shell Shutters Its Volta EV Charging And Media Division https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/ https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/#respond Wed, 06 Aug 2025 14:00:44 +0000 https://www.adexchanger.com/?p=440229 Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business called Volta Media in 2016. Now, Volta is among the first in what will someday surely be a crowded graveyard of former retail media networks. […]

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]]> https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/feed/ 0 440229 The Soda Wars Are Over And Big Beverage Companies Won. Now What? https://www.adexchanger.com/commerce/the-soda-wars-are-over-and-big-beverage-companies-won-now-what/ https://www.adexchanger.com/commerce/the-soda-wars-are-over-and-big-beverage-companies-won-now-what/#respond Thu, 31 Jul 2025 04:39:51 +0000 https://www.adexchanger.com/?p=439796 Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off […]

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]]> https://www.adexchanger.com/commerce/the-soda-wars-are-over-and-big-beverage-companies-won-now-what/feed/ 0 439796 Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total ‘Activated Media Spend’ https://www.adexchanger.com/commerce/criteo-reports-flattish-q2-earnings-and-looks-to-improve-its-total-activated-media-spend/ https://www.adexchanger.com/commerce/criteo-reports-flattish-q2-earnings-and-looks-to-improve-its-total-activated-media-spend/#respond Thu, 31 Jul 2025 04:39:27 +0000 https://www.adexchanger.com/?p=439835 Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2% bump from the same time last year. At the same time, Criteo’s net income in Q2 – as in, real profit – dropped from $28 million to $23 million. The company’s share price, […]

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]]> https://www.adexchanger.com/commerce/criteo-reports-flattish-q2-earnings-and-looks-to-improve-its-total-activated-media-spend/feed/ 0 439835 Prime Day Grows Up https://www.adexchanger.com/commerce/prime-day-grows-up/ Thu, 17 Jul 2025 05:06:26 +0000 https://www.adexchanger.com/?p=438948 This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its 24-hour roots and this year went for a four-day online shopping bonanza for the first time. Having covered Amazon’s Prime Day since some of its earliest incarnations, before it was even a mere two-day festival of […]

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]]> 438948 Agentic Commerce For All https://www.adexchanger.com/commerce/agentic-commerce-for-all/ Thu, 26 Jun 2025 05:00:38 +0000 https://www.adexchanger.com/?p=437711 The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in on the trend and purportedly believe it’s not a trend at all, but the future of shopping. Although it’s not just global behemoths. New Generation AI, a startup founded last year, is looking […]

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]]> 437711 Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data https://www.adexchanger.com/commerce/crisp-acquires-cantactix-as-ad-tech-and-analytics-unite-around-retail-data/ Wed, 25 Jun 2025 13:24:01 +0000 https://www.adexchanger.com/?p=437676 The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company that […]

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]]> 437676 How DoorDash And Symbiosys Plan To Collaborate Post-Acquisition https://www.adexchanger.com/commerce/how-doordash-and-symbiosys-plan-to-collaborate-post-acquisition/ Tue, 17 Jun 2025 18:21:26 +0000 https://www.adexchanger.com/?p=437240 Last week, DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad revenue run rate, meaning it hasn’t earned $1 billion from ads in one fiscal year, yet, but it expects to in 2025. This milestone is set to occur only a couple of years after […]

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]]> 437240 Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data https://www.adexchanger.com/commerce/dentsu-announces-a-strategic-integration-with-criteo-to-incorporate-retail-audience-data/ Fri, 13 Jun 2025 12:40:48 +0000 https://www.adexchanger.com/?p=436989 Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product. Dentsu has been on a tear. Criteo is the second strategic ad tech integration […]

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]]> 436989 What’s On The Agenda For Michael Komasinski, Criteo’s New Chief? https://www.adexchanger.com/commerce/whats-on-the-agenda-for-michael-komasinski-criteos-new-chief/ Mon, 02 Jun 2025 12:01:49 +0000 https://www.adexchanger.com/?p=436245 Michael Komasinski, Criteo’s new CEO, knows what it’s like to sit on the other side of the table. Before taking the top job at Criteo earlier this year, he spent roughly a decade in executive roles at agencies, including as CEO of the Americas at Dentsu leading all data projects globally. He was also global […]

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]]> 436245 How Kellanova Feasts On Purchase Data https://www.adexchanger.com/commerce/how-kellanova-feasts-on-purchase-data/ Thu, 22 May 2025 05:00:08 +0000 https://www.adexchanger.com/?p=435786 The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on.  The person who’s in charge of taste-testing those retail data suppliers is Paul Loukes, Kellanova’s senior director of data-driven marketing. “It’s a job I convinced the CMO […]

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