Anthony Wood

Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening.

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue over $1 billion. But its Q2 outlook missed expectations due to tariffs dinging manufacturing revenue.

Roku reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming distribution, reached $3.5 billion last year, also an 18% jump compared to 2023 (or 15% excluding political ad revenue).

Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and “increase monetization per account” by improving ad targeting, said Roku CEO Anthony Wood during the company’s earnings call Thursday.

If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”

Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […]

Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions.

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.

Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.