How Reddit Gets Credit; The Substackers Going It Alone
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.
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Platforms Dial Back The Slop; Bullying The Media
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.
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The Macros Or The Attros; Another Twist In The Trump Tariff Drama
TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.”
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How Ad Networks Ruin Everything; The Challenges Of Government Data Governance
Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world.
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From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season
Programmatic advertising is rife with misinformation. Brands can protect themselves this election season without blocking the news.
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MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are […]
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CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV […]
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Google Releases Second-Ever Advanced TV Report; Supreme Court Lets FCC Relax Media Ownership Rules
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn […]
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Facebook Cracks Down On Infractions In Groups; Sinclair Is All In On Sports Betting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Group Think New rule! Facebook will begin telling users who are about to join a group whether said group has ever violated its Community Standards. Facebook is trying to get its act together when it comes to flagging hate speech and misinformation, especially after […]
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TikTok Was Rife With Election Misinformation; What The Web Would Look Like Without Big Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that […]