Knock ’em On Their SaaS; Spotify Misses The Spot
SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.
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Spotify’s New Ad Exchange Is Open For Business
After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix.
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OPINION: The Sell SiderFrom Outrunning To Outlasting: BuzzFeed CRO Lee Brown Tackles The Next Phase Of Growth
BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief Revenue Officer Lee Brown leading the charge. Over the past two years, BuzzFeed’s expanded into every revenue opportunity it can, including programmatic, affiliate and brand licensing. In programmatic, for example, BuzzFeed started with a basic […]