Who Pays The Cloud Compute Bill?; AppLovin Bounces Back On Ads
The pivot to AI has led to a gap in many SaaS and ad tech companies’ payment models; AppLovin bounces back in Q2; and Grok might be your newest media planner.
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X Has Beauty Standards For Ad Creative; Sydney Sweeney And The Attention Economy
X will begin scoring ads according to Elon Musk’s aesthetic preferences; what those Sydney Sweeney jeans ads say about how brands capture attention online; and a Google exploit lets sites be deleted from search results.
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Is The ‘G’ For Google?; The Canadian Revolution
ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings organizations goes on.
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AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm
Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino.
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The FTC’s OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues
Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.
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How Google Slipped Without IPs; The Constitutional Right To Ad Dollars
Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.
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Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.
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The End Of The Impulse Buy; More Like Google Minus Am I Right?
What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.
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ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills?
No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.
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AI Overviews Across The Atlantic; The Haters And The Generators
Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.
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